With the Kingdom planning to invest $64 billion into its entertainment industry as part of Vision 2030, now is the time to be part of the first and most essential trade event for professional lighting, live events, sound equipment and installation in Saudi Arabia.
The number of entertainment venues has increased from 154 in 2017 to 277 in 2020. The number of visitable national heritage sites has increased from 241 in 2017 to 354 in 2019.
Crown Prince Mohammed bin Salman says the local private sector will invest 5 trillion riyals ($1.3 trillion) between now and 2030 as part of new programme to help diversify the economy.
Inbound tourism spending in Saudi Arabia is projected to hit US$33.5 billion by 2025, higher than the figure for the UAE stands at $25.3 billion according to a report from Euromonitor International.